By Martin Stößlein,Prof. Dr. Dr. h.c. mult. Mertens

Der Autor zeigt Innovationspotenzial, Konzepte und Umsetzungen des rechnergestützten Stakeholder courting Managements auf. Er bildet Informationsbedarfe der Anspruchsgruppen in "intelligenten" Checklisten ab und entwickelt Stakeholder-Informations-Systeme, die sich automatisch an Situationen, Rollen sowie an Eigenschaften der Benutzer anpassen. Die Leistungsfähigkeit des tools wurde am Bayerischen Forschungszentrum für wissensbasierte Systeme (FORWISS) mit Partnern aus der Praxis überprüft.

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Anspruchsgruppenkommunikation: Wertorientierte by Martin Stößlein,Prof. Dr. Dr. h.c. mult. Mertens
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