By Susanne Niklas

Susanne Niklas analysiert zentrale Einflussfaktoren der initalen Akzeptanz und weiterführenden Nutzung mobiler Applikationen. Am Beispiel mobiler Jobportale untersucht die Autorin im Rahmen einer empirischen Studie Applikationseigenschaften sowie individuelle Ziele und Nutzungsmotivationen, welche die weiterführende Nutzung mobiler Applikationen beeinflussen. Denn cellular Applikationen erfreuen sich zwar einer hohen Akzeptanz bezüglich des Downloads, werden jedoch häufig nur einmal genutzt und anschließend wieder vergessen. Die Ergebnisse der Kausalanalyse bieten Anknüpfungspunkte für eine nachhaltige Applikationsentwicklung und -vermarktung, um der häufig auftretenden Problematik der Einmalnutzung entgegenzuwirken.

Show description

Read Online or Download Akzeptanz und Nutzung mobiler Applikationen (German Edition) PDF

Best business information technology books

How to Run Successful Projects in Web Time (Computing Library)

The writer compares the motion picture and high-tech industries in regards to undertaking administration. He believes that tips on how to shorten tasks is to discover the serious direction and sometimes venture administration software program does not supply such an important information.

Data Governance Simplified: Creating and Measuring Trusted Data for Businesses

What's info Governance? details governance is utilizing the enterprise technique to observe objectivity, economies, and efficiencies of scale to the methods valuable for the administration of knowledge within the success of industrial luck. the purpose of data or facts Governance is to create relied on info for the company.

The Practice of Enterprise Modeling: 9th IFIP WG 8.1. Working Conference, PoEM 2016, Skövde, Sweden, November 8-10, 2016, Proceedings (Lecture Notes in Business Information Processing)

This quantity constitutes the lawsuits of the ninth IFIP WG eight. 1 convention at the perform of firm Modeling held in November 2016 in Skövde, Sweden. The PoEM convention sequence all started in 2008 and goals to supply a discussion board sharing wisdom and reviews among the tutorial neighborhood and practitioners from and the general public zone.

The Practical Guide To World-Class IT Service Management

Take a behind-the-scenes examine the earlier, current, and way forward for IT carrier administration and set your company on a route to World-Class provider table and ITSM! This advisor comprises 6 middle and 12 World-Class approaches every one of that is defined in chapters that offer a logical view of the point itself and why you will need to the association, in addition to a versatile method version that may be tailored to so much companies and the way the method works in practice—plus confirmed and useful versions and advice for fulfillment from high-performing enterprises on enforcing the method.

Extra resources for Akzeptanz und Nutzung mobiler Applikationen (German Edition)

Sample text

Download PDF sample

Akzeptanz und Nutzung mobiler Applikationen (German Edition) by Susanne Niklas
Rated 4.66 of 5 – based on 30 votes