By Dr. Mahendra Kumar Padhy

The e-book titled Advertising administration: thought and Practice is an intensive and wide textual content that includes the numerous complexities dealing with advertisers in India. The deep perception into the psychology and demographics of shopper that make up the 'Indian Context' presents a valid history for studying the center of advertising combine at play during this kingdom. by means of combining a rigour with relevance, the booklet has made a big contribution to advertisements literature.

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Advertising Management: Theory & Practice by Dr. Mahendra Kumar Padhy
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